WHO WE ARE
BAZROX: a digital product studio from Lanzarote
BAZROX is a digital product studio born in Lanzarote. We design, build and evolve custom software, websites and automations for businesses in the Canary Islands and across Spain, led by Alejandro Lorenzo, a software developer, with the specialists each project needs.
Last updated: 12 October 2026
Who is behind it
Alejandro Lorenzo is the founder of BAZROX. He designs and builds websites, apps, automations and custom software for businesses.
Product and engineering are led directly by the founder. When a project calls for a specific profile, we bring in specialists, and the responsibility stays the same.
- Name
- Alejandro Lorenzo
- Role
- Founder · Software developer
How the studio is set up
BAZROX is the trading name of a self-employed professional, not a company, and it doesn’t pretend to be one: behind this website there are no departments and no staff.
Depending on what the project needs, it works as a specialist supplier, a consulting partner or a technology extension of your team.
How decisions are made
These are the criteria behind the decisions on every project:
- Understand before building.
- BAZROX recommends; the client decides.
- Build so that it can be maintained, measured and evolved.
- Never make the client artificially dependent on the studio.
- Use technology and AI only when they add real value.
What you can check
What you can verify on your own, without having to take our word for it:
Services and own product
The studio has two lines of work. The priority is services for businesses: Digital product, Custom software, Automation and AI and Technology evolution.
The second is its own products, and the first of them is Zoku Athletics, an app for hybrid athletes. It is shown as proof of what the studio knows how to build and launch, not as a client project.
- Own product
- zokuathletics.com (opens in a new tab)
Where the studio works from
Born in Lanzarote. Built from the Canary Islands. Ready to work with businesses across Spain.
In the Canary Islands, the studio brings first-hand knowledge of the islands’ business landscape. Elsewhere, it works remotely with the same method.
Talk to the studio
The most direct way to start is to tell us what needs to be working and by when.